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Our mission is to serve, support, and promote all student-athletes of Southside High School and Rainbow Middle School. By unifying our communities and our athletic programs, we hope to provide an environment that builds character and offers our student-athletes a well rounded educational experience.

Our vision is that the communities of Rainbow City and Southside will come together as one voice to promote our school, our students, and our athletes in an effort to develop and sustain both academic and athletic excellence


Southside Athletic Foundation, Inc. - Historical information


The Southside Athletic Foundation, Inc. was formed as a 501(c)(3) tax exempt organization in the Fall of 2007.  Its general purpose was to provide support and promotion to the athletic programs at Southside High School and Rainbow Middle School.  Specifically, with its inception, a major goal was to raise funds for the renovation of the science wing of the old Southside High School on Hwy. 77 into a state-of-the-art fieldhouse that would include locker rooms, weight rooms, showers, and meetings rooms for the athletic program.  


The foundation leveraged a mix of donations, grants, and borrowed funds to complete the renovation in the fall of 2009.  Once completed, officers of the Foundation and city leaders of both Southside and Rainbow City met to discuss the future of the Foundation.  It was agreed upon then by all involved that the Southside Athletic Foundation, Inc. would provide the corporate and organizational structure for all of the athletic programs’ booster organizations.  The board was organized with two divisions within its board of directors, the Central Board and the General Board. The Central Board was made up of the original board of directors, an appointment of each city, and three appointments from the General Board.  The General Board was made up of one annual appointment from each sanctioned sport at Southside High School. With sound corporate governance, the sports programs were able to consolidate and coordinate their efforts to maximize the fundraising efficiency of each program.  The move to one booster club for all sports, at its core, was made to improve our overall support of each sport. By combining efforts in fundraising, grant application, purchasing, merchandising, and marketing, leaders felt that the overall results would exceed those of individual groups, and time has proven that to be the case.  With efficiencies gained by following standard operating procedures along with the combined force of all of our athletes and their families in our fundraising efforts, the overall results were expected to be of greater benefit to each student athlete, coach, and the athletic program as a whole.





3331 Rainbow Drive

Suite E PMB 129

Rainbow City, AL 35906

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2019-2020 Corporate Sponsors


City of Rainbow City

City of Southside


Coosa Properties

McMichael Waste Services/ Able Portable

Southside Family Pharmacy

Southside Pet Clinic- Dr. Chris Eiland


Don's Paint & More



Farmers Insurance - Scott Mayo


Pier One Pile Drivers

Simmons Signs & Graphics

Southside Baptist Church


A & G Fence Alabama Teachers Credit Union

ATI Physical Therapy

Barfied Murphy Shank & Smith LLC

Deorio's Pizza

First Federal Mortgage-Erica Westcott

Gadsden Orthodontics

Galaxy Flooring

Goin' Yard

Guild Mortgage-Cliff Daugherty

Huffstutler Chiropractic

Jared's Tactical and Firearms

Joey Jones Construction

Kitchens Express Mart

McCleskey Brothers

McDonald's Southside

Metro Bank

Mike Alfred - State Farm

Motes Pools

Southside Family Dentistry

Southside Garage Door

Tameron Honda of Gadsden

TeamOne Automotive

The Choice/ 278 Restaurant

The Sterling Companies

Todd Davis-State Farm




Bankston Motorhomes

Chick Fil A- Gadsden Mall

Doctors Med Care

Etowah County Sheriffs


Pediatric Dentistry East

Peoples Bank of Alabama

Ronnie Watkins Ford

Southern Immediate Care

Tuxedo Inn

Wood Chiropractic 

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